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| Imran SEO And PPC Expert Lahore |
1. What is SEO &
why is it so important?
Ans. In simple words, SEO or Search Engine
Optimization denotes to any activity performed for the improvement of Search
Engine rankings of websites, products, services or other content. It shows
unpaid results which is also referred to as “free”, “organic”, “natural” or
“earned” results.
The importance of SEO starts with the desire
of the companies to gain more traffic for their websites. The ranking over
search engines matter because users pay more heed to the first 5 searches on
Google. Moreover, the users tend to trust Google’s refined search results
because they consider these searches to be more authentic and specific.
2. What is a Search
Engine?
Ans. A search engine is a web-based software system
which is developed to search and locate relevant information on the World Wide
Web. Search engines generally answer the queries entered by the users and give
them a list of search results.
3. Name of a few
search engines.
Ans. The names of some search engines are- Google,
Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.
4. Who are the
Founders of Google?
Ans. The founders of Google are Larry Page and
Sergey Brin.
5. In which year was
Google founded?
Ans. Google was founded on 4th September, 1998.
6. What is World Wide
Web?
Ans. The World Wide Web (WWW) or the Web, which was
invented by Tim Berners-Lee in the year 1989, is an information system of
internet servers containing webpages where specially formatted documents and
resources, supported by Hypertext Transfer Protocol or HTTP, can be located by
Uniform Resource Locators (URLs) with other hypertext links.
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| SEO Expert |
7. What is a Domain?
Ans. On the internet, the domain is simply a part
of the network address and acts as a descriptor for websites. It includes email
addresses, website addresses and addresses of Internet Protocols such as SSH,
IRC and FTP.
For example, in www.mytasker.com, mytasker is
the domain.
8. What is domain
extension?
Ans. Domain extension refers to the notation found
at the end of web addresses. The extension is used to specify a country code or
any web category. For example, .edu is a domain extension to specify
educational institution as the web category.
9. What is a website?
Ans. A website contains a collection of web pages
or formatted documents that can be accessed over the Internet. Websites are
generally identified with domain names or web addresses.
For example, if you type the web address
www.mytasker.com over the internet, it would take you to the home page of the
actual website.
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| Imran SEO Expert With Team |
10. What is a Web server?
Ans. A web server is a computer program with an IP
address and domain names that display web pages to users when requested. Web
server accepts and processes requests sent via HTTP.
For example, when you enter the URL
‘mytasker.com/blog’ over the web browser, request is sent to the web servers
which bear ‘mytasker.com’ as the domain name.
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| Ksit Lahore SEO Expert |
11. What is Web
Hosting?
Ans. Web hosting refers to any service providing
space for websites over the Internet. Web host enables your website to be
viewed by others via modem or network by making space over its server.
There are different kinds of web hosting
services available today which are used as per the needs and requirements of
the web developers.
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| SEO Expert Ksit Office |
12. What is Crawling?
Ans. Crawling or web crawling refers to an
automated process through which search engines filtrate web pages for proper
indexing.
Web crawlers go through web pages, look for
relevant keywords, hyperlinks and content, and bring information back to the
web servers for indexing.
As crawlers like Google Bots also go through
other linked pages on websites, companies build sitemaps for better
accessibility and navigation.
13. What is Indexing?
Ans. Indexing starts when the crawling process gets
over during a search. Google uses crawling to collect pages relevant to the
search queries, and creates index that includes specific words, or search terms
and their locations.
Search engines answer queries of the users by
looking up to the index and showing the most appropriate pages.
14. What is SERP?
Ans. Search Engine Result Page or SERP refers to
the page that is displayed when a specific search query is entered over the
search engine. Apart from showing a list of results, SERP might also include
advertisements.
15. What is organic
result?
Ans. Organic result in SEO denotes to the listing
of the web pages that are most relevant to the search query entered by the
user. It is also referred to as “free” or “natural” result. Getting a higher
ranking in the organic result over the search engines is the very purpose of
SEO.
16. What are paid
results?
Ans. Paid results in SEO mean the exact opposite of
organic results. It generally denotes to advertisements that are displayed
above the organic results.
Several website owners make payments to Google
to display their websites for certain search terms or keywords. Paid results
show up when some user enters a search query with those keywords.
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| Imran SEO Expert With Nazim HBD |
17. “Google Suggest”
or “Autocomplete”
Ans. Google Suggest is a part of the auto-complete
function of Google search engine. When any user enters a word or some letters
over the search field, Google shows many associated terms to him/her in a drop
down menu. Such suggestions are a collection of the most frequently search
terms over the Google search engine.
For example, as you start to type Photoshop tutorial for,
you might see other popular Photoshop tutorial related searches like “Photoshop
tutorial for beginners” or “Photoshop
tutorial for photographers.”
18. What is On Page
SEO?
Ans. On page SEO refers to all the activities
performed within the websites to get higher ranking and more relevant traffic
from the search engines.
On page SEO is related to the optimization of
the content as well as the HTML source code of any web page. Some of its
aspects include meta tags, title tags, meta description and heading tags.
19. What is Off Page
SEO?
Ans. Off page SEO relates to the other aspects that
influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such
as content marketing, social media and link building performed outside the
boundaries of any web page to improve its search ranking.
20. What is the
definition of keyword?
Ans. Keyword means any word serving as a key.
Keyword in SEO refers to the key phrases and words included in the web content
which helps the users to find the specific website by entering relevant search queries
over the search engines.
21. What is long tail
keyword?
Ans. Long tail keywords are phrases containing over
4+ words that make search results highly specific.
These long phrases are used by smart SEO
experts when they attempt to draw quality traffic to their websites rather than
having random traffic, and increase their lead conversion rates.
Also, long tail keywords are easy to rank
compare to single word keyword.
22. What are LSI
keywords?
Ans. LSI keywords or Latent Semantic Indexing are semantically
associated with the main keyword that users enter over the search engines.
How to find LSI keywords?
Lets say, you are writing about On Page SEO.
Now, search for your keyword (On page SEO) in Google and scroll down to the
“Searches Related to…” area at the bottom of the page:
With the use of LSI keywords, that are linked
with the main keywords in terms of relevancy, search engines can identify the
semantic structure of the keywords and extract the hidden meaning of the text
to bring the most appropriate results on SERPs.
23. What are Heading
tags?
Ans. In SEO, heading or header tags are used to
separate the heading and sub-heading of any content from the rest of the web
page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header tags bring
coherence in content along with relevancy and keyword consistency in the search
results displayed on SERPs.
24. What is Canonical
URL?
Ans. Canonical URLs relate to the concept of selecting the best URL for the web
pages that the visitors want to see. Also, known as canonical tags, these URLs
help in content syndication when multiple versions of a same page become
available over the Internet. Thus, it is used to resolve issues related to
content duplication.
For example, most people would consider these
the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But technically all of these urls are
different.
25. What is Page
Title?
Ans. Page title, also known as title tag, is a
phrase used for describing a web page content. The title tag appears on
the search result pages just above the URL (see below) and also appears at the
top of a browser.
It is one of the main components of SEO
as it sums up the content of any page accurately, and is generally optimized
with keywords and other relevant information for drawing higher traffic.
26. What is the
definition of URL?
Ans. Uniform Resource Locator or URL acts as a generic
term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and
locate resources and documents on the web. URLs contain internet protocols, IP
address of the host and the domain name along with other information.
27. What is SEO
friendly URL?
Ans. SEO friendly URLs are used to optimize the
structure and word usage in URLs so that the process of indexing a website by
search engines become improved.
SEO techniques, such as putting keywords and
having proper length and file structure in the URLs, help in improving website
ranking and enhancing website navigation.
Search engines (Google, Bing, Yahoo etc.) and
users may have problems with complicated URLs. Clean and simple URL helps users
and search engines to understand a page topic easily.
So try to make your URLs short and simple. And
always include your target keyword in your URL.
28. What are meta
descriptions?
Ans. Meta descriptions are also called HTML
attributes which should provide an accurate description of any web page
content. These descriptions act as preview snippets of the web pages over the
SERP page.
Meta descriptions, which should ideally be
within 150 characters, enhance the promotional value of the web pages, and can gain
greater user click-throughs, if performed correctly.
29. What are
backlinks?
Ans. Backlinks are also called incoming links that
help users to shift from one web page to the other web pages. These links play
an important part in SEO.
When Google search engine views multiple
quality backlinks to a page, it considers the page to be more relevant to
the search query, which helps in its indexing process and improves its organic
ranking on SERPs.
30. What is a
Do-Follow link?
Ans. A Do-Follow Link, as the name suggests, allows
Google link calculator called PageRank to count all the inbound links from
other web pages and websites as link points.
The higher the link juice or link points are,
the greater would be the search ranking of that web page, as these links make
the web page appear very relevant and popular to the Google search engines.
31. What is a
No-Follow link?
Ans. A No-Follow link is exactly the opposite of a
Do-Follow link as such the link attributes do not allow the Google bots to
follow them. These links cannot be followed by robots; only humans can do it.
No-follow link attributes are structured in
the following manner:
<a href=”http://www.example.com/”
rel=”nofollow”>Link text</a>
32. What is internal
linking?
Ans. Internal Linking is a process of providing
hyperlinks on the web pages that connect to the same domain. It is another way
of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and
index all the inner pages of a website/blog easily and such links help in
building information hierarchy while pushing up the link juice level in any
given website and allowing the visitors to navigate the website pages properly.
33. What are incoming
links?
Ans. Inbound Links, also known as incoming links or
backlinks, refer to the hyperlinks present on a third-party web page that
directs users to your web page only.
Inbound links can be based on both text and
graphics. However, textual inbound links are more useful in drawing greater
traffic and improving the PageRank level of any webpage.
34. What is an
outgoing link?
Ans. An outbound link is a hyperlink that points at
a targeted or external domain and is different from the links present on the
Source domain. For example, if you provide links of other third-party web pages
on your website, those would be external links to your site.
Outbound links bear great importance in SEO as
they provide your web pages with more quality and value for the search engine
ranking. Google search engine counts outbound links as third-party votes which
improve the ranking of your web page.
35. Why are backlinks
important in SEO?
Ans. From the perspective of SEO, there is a
difference between backlinks and quality backlinks.
For Google search, random backlinks do not
offer any help. Google assesses the quality of the backlinks present on a
webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the
original content and backlink content, the greater becomes the quality of the
backlinks.
Quality backlinks bring more referral traffic
to a website/blog, and most importantly will improve the ranking of a webpage.
36. What are the most
important Google ranking factors?
Ans. According to Andrey Lipattsev, the Search
Quality Senior Strategist at Google, the top 3 ranking factors affecting the
search engine algorithm of Google are:
#1 Content
#2 Backlinks
#3 RankBrain
37. What is
robots.txt?
Ans. Robots.txt is one way of telling the Search
Engine Bots about the web pages on your website which you do not want them to
visit.
Robots.txt is useful for preventing the indexation of the
parts of any online content that website owners do not want to display.
IF you want to block all search engine
robots from crawling your website, just put the follow code:
User-agent: *
Disallow:
/
IF you want to block Google from
crawling your website, just put the follow code:
User-agent: Googlebot
Disallow:
/
It is important to decide the location of
Robots.txt very carefully, or else errors might occur while displaying the
website.
38. What is HTML
Sitemap?
Ans. An HTML sitemap comprises of one single HTML
page that bears the links of all the web pages of any specific website. This
sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files
and linking tags of any website. It is particularly useful when you have a
large website with multiple web pages, because it helps you to improve the
navigation of your website by listing all the web pages in one place in a
user-friendly manner.
39. What is XML
Sitemap
Ans. XML or Extensible Markup Language is primarily
created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines
about the number of pages present on a specific website, the frequency of their
updates and the time of the last modifications performed on them, which helps
in proper indexing of the website by the search engines.
40. How can I see what
pages are indexed in Google?
Ans. There are two ways to see if the webpages of
any specific website are indexed by Google.
1) One can check the Google Index Status of any
specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the
ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2) One can also perform a manual search on Google
by typing on Google search bar site:domainname.com, and the number of pages
indexed would reflect on the SERP.
For example:
41. What are doorway
pages?
Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages,
refer to web pages or websites that are developed for higher ranking when
specific search queries are entered.
Such pages give way to multiple web pages on
the SERP which lead users to the same web destination. These can also funnel
the users to intermediate pages that does not hold as much importance as the
final webpage. Two common forms of doorway pages are cloaking and redirecting
pages.
42. What are 404
errors?
Ans. 404 errors are considered one of the most
potential impediments in the way to successful SEO. When a specific URL is
renamed or becomes non-existent, any links connecting to that URL would result
in 404 errors.
Interesting thing is, Google does not penalize
any website for 404 errors. However, if the search engines consistently fail to
crawl the internal links of any website, the search ranking of that website is
very likely to drop with low traffic.
43. What is anchor
text?
Ans. Anchor text denotes to a visible hyperlinked
text that can be clicked through. Such hyperlinked texts link to different
documents or locations available on the web.
These texts are often underlined and blue in
color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse
data that are relevant to the source page or content. Anchor texts can be of
different types such as keyword rich anchor, generic anchors, branded anchors,
image anchors etc.
SEO best practices dictate that anchor
text should be relevant to
the page you’re linking to, rather than generic text.
44. What is Image Alt
Text?
Ans. Google Bots cannot process images on the
web. Therefore, it makes use of the alt attributes to understand what an image
is all about.
The Image Alt text is generally considered as
the title of an image, which provides a textual alternative to the web crawlers
to index the web page bearing the image.
Properly phrased alt tags can increase the SEO
ranking of your website’s images in Google images search results, as they tend
to add more value to the user experience.
45. What is Google
Webmaster Tools/Google Search Console?
Google Search Console provides free web
services to the web masters by enabling them to monitor and sustain the online
presence of their specific websites.
Google Search Console helps the business
owners, SEO experts, site administrators and web developers to see the crawl
errors, crawl stats, backlinks and malware with a click of a button. .
46. What is 301
Redirect?
Ans. 301 redirect is considered as one of the most
effective ways of performing redirects on any website. When a web address has
been changed permanently, it is best to use 301 redirects which will redirect
all the users to the new web address.
With this redirect, the search engine passes
all the values associated with the old website to the new website. Moreover,
301 redirect also pushes all the link juice to the new web address that keeps
the ranking of the website unaffected.
47. What is Google
Analytics?
Ans. Launched in 2005 by Google, Google
Analytics is one of the most
empowering analytical tool in SEO, which helps the web masters to track and
monitor the traffic on their websites.
It is a freemium web service, which means that
it provides certain basic services free of charge while the premium services
demand investment.
One of the advantages of using Google
Analytics is that it can be integrated with other Google products such as
Public Data Explorer, Google AdWords etc.
48. What is Google
PageRank?
Ans. Google PageRank was a calculative software
which determined the relevancy of one web page based on the number of quality
backlinks it contains.
In other words, PageRank views backlinks as
votes, which means if Page X links to Page Y, Page Y is voted by Page X. The
job of PageRank is to interpret both the page content and find relevancy. The
higher is the relevancy level, greater importance is ascribed to a certain page
by Google which positively affects the organic result of that web page.
Note: Currently Google doesn’t use PageRank to rank
a webpage. Google’s John Mueller said Google probably won’t update Toolbar
PageRank in the future.
49. What is Domain
Authority?
Ans. Considered to be one of the most influential
SEO factors, domain authority is a key performance metric developed by Moz,
which rates any website on a 1-100 scale.
The greater your DA, the more likely your
website to have strong traffic and high ranking in Google.
This metric effectively predicts the search
ranking of any website in future, based on the strength of the domain
authority.
Domain authority is evaluated to check the
credibility of any website. Lots of high quality and relevant backlinks help to
increase Domain Authority.
50. What is Search
Engine Submission?
Ans. Search engine submission refers to a specific
activity of the web masters in which a website is directly submitted to the search
engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the
search engines about the existence of any website, which is then indexed by the
search engines and reflected on the SERP page.
This is also performed by the web developers
and the SEO experts so that the search engines reflect the most recent content
of the website.
Is search engine
submission necessary?
The simple answer is NO.
You don’t need to submit your website to
search engines. The majority of search engines nowadays (Google, Bing and
Yahoo) crawl and index pages by following links.
51. What is Directory
Submission?
Ans. Directory submission in SEO relates to the
listing of any web address or site with the relevant details over various web
directories under a specific category.
Directory submission performs the same
function as phone directory and increases the popularity of websites with
greater online exposure. Directory submission can be both free of cost and
paid.
Note: Over the last few years, directories have
changed – they are no longer good for getting thousands of links to your site
so you can game Google. Today, directories are valuable when used carefully.
52. What is Article
submission?
Ans. Article submission is considered a part of Off
Page SEO optimization. Article submission, which involves the presentation of
articles to online article directories like EzineArticles, GoArticles,
ArticleTrader etc. with proper anchor text for link building, is performed for
the promotion of any website.
53. What is Press
Release submission?
Ans. Press release submission involves writing
press releases and submitting them to effective and popular PR sites for
building incoming links to any specific website.
Online press-releases remain in the database
forever, which means that they could be used anytime by anyone in need. It also
enhances the online visibility of websites in the future.
54. What are
Classified ads?
Ans. A classified ad is a form of advertising which
is particularly common in newspapers, online and other periodicals which may be
sold or distributed free of charge.
Classified advertisements are much cheaper
than larger display advertisements used by businesses, although display
advertising is more widespread.
55. What is Forum
Posting?
Ans. Forum posting is the act of engaging,
interacting, and writing on a forum thread by leaving a simple response to the
thread or to a particular post by a user on the same thread. Posting on popular
forums is a powerful method of engaging and interacting with new users, while
driving prospective clients to your website or business.
Example: FileZilla Forums, WebmasterWorld…
56. What is a Business
directory?
Ans. A business directory is a website or printed
listing of information which lists all businesses within some category.
Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or
through an automated online search software.
57. What is Social
Bookmarking?
Ans. Social bookmarking is a way for people to
store, organize, search, and manage “bookmarks” of the web pages. Users can
save these links to the web pages that they like or want to share, using a
social bookmarking site to store these links.
These bookmarks are usually public, and can be
viewed by other members of the site where they are stored.
58. What is Social
Networking?
Ans. Social networking is the practice of expanding
the number of one’s business and/or social contacts by making connections
through individuals, often through social media sites such as Facebook,
Twitter, LinkedIn, Pinterest, Instagram and Google+.
59. What is RSS Feed?
Ans. RSS (Rich Site Summary) is a format for
delivering regularly changing web content. RSS feeds enable publishers to
syndicate data automatically. A standard XML file format ensures compatibility
with many different machines/programs.
RSS feeds also benefit users who want to
receive timely updates from their favorite websites or to aggregate data from
many sites.
60. What is Guest
posting?
Ans. Guest posting is the process of creating
content and publishing it on another person’s website. Guest posting blogs
allow to show author bio (writer) at the top or bottom of an guest post.
Following is an example of guest posting
Author bio:
Blogs are the most popular platform for guest
posting. This is a great way to build an online reputation, backlinks and for a
company to get much needed recognition.
61. What is Blog
commenting?
Ans. Blog commenting is a popular online marketing
strategy of leaving thoughtful comments on a blog post, where an individual or
a business should be able to gain online presence.
Blog comments can establish an individual or a
business as a thought leader in a particular industry, which may lead to new
business opportunities and also a link building tactic, since the comment links
back to the page that was submitted in the “Website” field.
62. What is Google
Algorithm?
Ans. Google algorithm is a set of commands written
for the purpose of feeding back with search results relevant to the queries
made.
Google’s
algorithm does the work for you
by searching out Web pages that contain the keywords you used to search, then
assigning a rank to each page based on several factors, including how many
times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that
change periodically to deliver more relevant results.
63. What is Google
Panda?
Ans. Google Panda was a change to Google’s search
results ranking algorithm that was first released in February 2011. The change
aimed to lower the rank of “low-quality sites” or “thin sites”, and return
higher-quality sites near the top of the search results.
Google Panda was created to target sites that
publish low quality content and penalize them if possible.
64. What is Google
Penguin?
Ans. Google launched the Penguin Update in April
2012 to better identify and regulate websites that were considered spammy or
overly-optimized.
The Penguin targeted sites that manifested
keyword stuffing as well as those that practiced black-hat SEO. On the other
hand, this algorithm rewarded the sites that used white-hat SEO and that were
of high quality in a generic sense.
65 What is Google
Hummingbird?
Ans. Google Hummingbird is a search algorithm used
by Google from August 30, 2013. It was designed to embody the special
characteristics of speed and precision.
One of the significant advantages of
Hummingbird is that Google was able to refresh not just their index but their
search engine as well. However, they also retained important elements such as
the search algorithms they previously created.
66. What is
Mobilegeddon?
Ans. Mobilegeddon is a name given by webmasters and
web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give
priority to the web sites that display well on smartphones and other mobile
devices.
Nice! this page is mobile friendly…
67. What is HTTPS/SSL
Update?
Ans. HTTPS (Hypertext Transfer Protocol Secure) is
the protocol for secure communication on the World Wide Web. It prevents
eavesdroppers from seeing information that visitors send or receive over the
Internet.
Here is an example of HTTPS domain:
HTTPS/SSL is important for SEO.
Why?
68. What is Google
Pigeon Update?
Ans. Google Pigeon is the code name given to one of
Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local
listing in a search which also affects the search results shown in Google Maps
along with the regular Google search results.
69. What is Google
Penalty?
Ans. A Google Penalty is the negative effect on a
website’s search rankings based on the updates to Google’s search algorithms
and/or manual review.
It can be an unfortunate malfunction of an
algorithm update or an intentional penalization for various black-hat SEO
techniques.
70. What are Google
Sitelinks?
Ans. Google Sitelinks are the sub-listings that
will sometimes show under the first listing on the first page of Google search
results.
These are hyperlinks to website sub-pages that
appear under specific Google listings to help users navigate the site.
These are automatically added by Google using
its algorithms. Page content, Site structure, Internal links and user behavior
may be responsible for these.
71. What is Google
Knowledge Graph?
Ans. The Knowledge Graph is a knowledge base
utilized by Google to improve its search engine’s results with semantic-search
information gathered from a wide variety of sources.
Google Knowledge Graph ensures a visually
appealing and intuitive graphical presentation of information related to
queries.
It organizes data for presentation around what
it calls entities, which include individuals, places, organizations, sports
teams, works of art, movies, etc.
72. What is Google My
Business?
Ans. Google My Business is a free and easy-to-use
tool for businesses, brands, artists, and organizations to manage their online
presence across Google, including Search and Maps. By verifying and editing
your business information, you can both help customers find you and tell them
the story of your business.
In addition to providing the information for
your Local Search listing, the Google My Business page connects you to your
Google+ Page, Google Analytics, and Adwords Express.
Its uses includes:
Updating business information
Adding photos of your business
Connecting directly with customers
Monitoring and responding to Google reviews
Managing information
73. Definition of SEO
Audit
Ans. An SEO Audit is a health check for your
website which involves looking at the technical infrastructure of your website
to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need
improvement to create an action plan while a good SEO audit keeps your website
up-to-date with the latest developments in search marketing.
74. Popular SEO Blogs
to follow
Ans. Search Engine Land, Search Engine Journal,
Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot
etc.
75. What is AMP
Ans. AMP or Accelerated Mobile Pages is an
open-source coding standard for publishers to be able to load their sites
quickly on mobile since mobile responsiveness could be unimpressive and slow
compared to the desktop resources which are heavy and plenty.
76. Name of a few
Popular SEO Tools
Ans. The names of a few SEO tools are Google
Webmaster Tools, Google Analytics, Google Keyword Planner, Buzzsumo, Bing
Webmaster Tools, SEMRush, Check My Links etc.
77. What is cloaking?
Ans. Cloaking is a technique used to deliver the
content on a Web page to a search engine in a way that is different to what the
user was looking for.
The purpose of cloaking is to boost a
website’s search engine rank on certain keywords. Cloaking takes a user to the
other sites than what he or she expects by disguising those sites’ true
content.
78. What is keyword
density?
Ans. Keyword density is the percentage of times a
keyword or phrase appears on a web page. Keyword density can be used as a for
determining whether a web page is relevant to a specified keyword or keyword
phrase. The percentage is always in comparison to the total number of words on
the webpage.
79. What is keyword
frequency?
Ans. Keyword frequency is the number of times a
keyword or phrase appears on a single Web page.
80. What is Google
sandbox?
Ans. Google Sandbox is a filter placed on new
websites as a result of which, a site does not receive good rankings for its
most important keywords or phrases. Even with good content, a site is may still
significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does
not rank for the keyword phrases that are not incredibly competitive in Google.
81. What is Disavow
tool?
Ans. Google’s link disavowal tool allows publishers
to inform Google that they don’t want certain links from external sites to be
considered as part of Google’s system of counting links to rank websites.
So, you may ask Google to remove certain URLs
or domains as a ranking factor in the indexing of your site by creating a .txt
file with a list of these domains or URLs and sending it to Google.
82. What is Google
Fetch?
Ans. Fetch is a Google tool which enables you to
test how Google renders a URL on your site. You can use Google Fetch to see
whether Googlebot can access a page on your site, how it renders the page, and
whether any page resources are blocked to Googlebot.
This tool can be effectively used for the
following purposes:
Troubleshooting webpages to improve the
performance in SEO.
Submitting pages for indexing whenever the
content is changed significantly.
Finding out the pages affected by any malware
attack.
83. How do you
separate words in URL?
Ans. You should use hyphens to separate words
in URL.
Here is an example:
84. What is Google
Dance?
Ans. Google Dance is an outdated slang term used to
describe the time period when Google rebuilds its rankings, and as a result of
this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate
repeatedly.
The results fluctuate widely within a 3 to 5
days period. Googlebot revisits every website, figures out how many sites link
to it, and how many it links out to, and how valuable these links are.
85. What is Google’s
Rich Answer Box?
Ans. A rich answer is any attempt by Google to
answer the searcher’s query in search results in a way not requiring a click
through to a website.
Rich answers come in many forms which can be
recipes, sports scores, stock graphs, calculators, sliders, text-based answers,
numbered step by-step directions, maps, and much more.
The forms of rich
answers:
Answers provided by Google
Basic Snippets
Featured Snippets
86. What is ccTLD?
Ans. It’s country code top-level domains.
87. What is Black Hat
SEO?
Ans. It is the use of aggressive SEO strategies,
techniques and tactics that focus only on the search engines and usually do not
obey search engines guidelines.
88. Name a few Black
Hat SEO techniques
Ans. A few black hat SEO techniques are:
Link Farming
Hidden text
Gateway or Doorway pages
Cloaking
Keyword Stuffing
89. What is the
meaning of competitive analysis?
Ans. A competitive analysis is a critical part of
your company marketing plan. This analysis in marketing and strategic
management is an assessment of the strengths and weaknesses of the current and
potential competitors.
This analysis provides both an offensive and
defensive strategic context to identify opportunities and threats.
90. What is contextual
backlink?
Ans. Contextual backlinks are links to external
websites that are placed within the main or primary content of a web page.
Here is an example of a contextual backlink:
Contextual backlinks are much more powerful
than any other backlinks. Also, this type of backlinks are very hard to get.
91. What does it mean
by “repeat the search with the omitted results included”?
Ans. This means that Google considers the page to
be of low quality content/ duplicate content/with an algorithmic penalty.
Duplication of the same content/page is another reason behind this.
92. What is Duplicate
content?
Ans. Duplicate content, as the name suggests,
generally refers to the substantial parts of content within or across domains
that are either identical or appreciably similar.
93. What is CTR and
how to boost it?
Ans. The click through rate is measured by
dividing the number of times a link appears on a search engine results page by
the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search
engine means you get more traffic.
The ways to boost CTR
are:
Write Better Headline and make it interesting
Write outstanding meta description
Put Your Main Keyword in Your Display URL
Easy right?
94. What is bounce
rate?
Ans. Bounce rate is the number of visitors which a
site receives only for them to leave the site after viewing only one page. It
represents the percentage of visitors who enter the site and then leave or
“bounce” rather than continuing on to view the other pages within the same
site.
95. What is
Pogo-Sticking?
Ans. Pogo-sticking is defined as going back and
forth from a search engine results page (SERP) to an individual search result
destination site.
This means that when the searcher clicks on a
link on a SERP, sees that it’s not what he/she is looking for, immediately
leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The
reason why is very obvious: when users repeatedly visit your page, but don’t
stick around to read what you’ve written, it becomes apparent that the page
doesn’t really satisfy the users.
96. Differences
between bounce rate and pogo sticking.
Ans. The difference between bounce rate and pogo
sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can
mean that while the visitor didn’t travel deeper into a site, he spent some
time on the page and got an answer to his question. He may have saved the URL
or may come back later, but since he didn’t spend more time reading the content
, the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a
search, clicks on a result, very quickly clicks back to the search result page,
and clicks on a different result. This type of behavior is a direct result of
immediate dissatisfaction in the search result. This always has a negative
aspect to it.
In simple words, pogo-sticking has to do with
search engine traffic, while bounce rate is tied to all traffic sources
including search.
97. What is Alexa Rank
in SEO?
Ans. Alexa.com is a website that ranks websites
based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is
indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of
the estimated average daily unique visitors to the site and the estimated
number of page views on the site over the past 3 months. The site with the
highest combination of unique visitors and page views is ranked as #1.
98. What is goal in
Google analytics?
Ans. Google Analytics is a web analytics service
offered by Google that tracks and reports website traffic. The goal is to make
sure that users can review online campaigns by tracking page quality and
conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your
target objectives. A goal represents a completed activity, called a conversion,
that contributes to the success of your business.
99. What is funnel in
Google analytics?
Ans. A funnel is useful when you are looking to
track the pages your visitors land on as well as the path that visitors use to
land into the page. These are defined as funnels, as you’re setting up a
pathway to track if the visitors walked the same pathway.
Funnels will restrict the amount of completed
goals to only those who follow through the entire pathway.
100. What is referral
traffic?
Ans. Referral traffic is Google’s way of reporting
visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a
hyperlink to go to a new page on a different website, Google Analytics tracks
the click as a referral visit to the second site.
101: What is Google
trends?
Ans. Google Trends is a public web facility of
Google Inc., that shows how often a particular search-term is entered or used
to search, relative to the total search-volume across various regions and
languages in the world.
The Google Trends tool uses real-time search
data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you
high-volume trending search terms in your niche.
Like this:
102: What is content
marketing?
Ans. Content marketing is an approach focused
on creating and distributing valuable and meaningful content to attract and
retain a fixed audience and, ultimately, to drive profitable customer actions.
103: What are crawl
stats?
Ans. The Crawl Stats report provides
information on Googlebot’s activity on your site for the last 90 days. These
stats take into account all the content types that are downloaded by Google
such as CSS, JavaScript, Flash.
Google’s ability to fetch and crawl web pages
is incredibly efficient and the crawl stats provides insights for the same with
complete data on the statistics.
