Friday 18 March 2016

SEO Strategies for Dentists

SEO Strategies for Dentists:
SEO Expert

If you work in an industry requiring a robust web presence in order to bring in new customers, such as dentistry, hopefully you heard about the D-Day your website experienced about a month ago, on April 21st. This ultimatum required your site to be mobile-friendly, or else it would be buried under all the mobile-friendly sites when people search for it on their mobile devices. If this does not seem terribly serious, consider:
  • At least 1 out of every 4 searches is done on a mobile device and that number will only grow
  • A client base that doesn’t use mobile devices (typically seniors) is an unsustainable client base
  • An urban/suburban location could find dozens more clients if it is high on a list of search results
But how exactly does a mobile-friendly site translate into more patients for your dental clinic? The primary way is through Search Engine Optimization, or SEO. Here are some of the principles at play when working with SEO for a dentistry website:
  1. Have a strong Google+ page. All of the SEO in the world is going to be all but ineffective if your dental practice does not keep its Google+ page up-to-date. Nothing is worse than losing a potential client because—rather than going to your beautiful, mobile-friendly website whose SEO brought it to the top of their search results—they go the easy route, to the Google+ page and cannot find a number to call. Many people will just give up at this point and try the next search result.
  1. Determine your keyword focus. This process is twofold: the first part is figuring out which of your services you want to emphasize and the second part is how people in your area area searching for that specific service. For example, your clinic specializes in dentistry for those who have fears about dental work or have had bad experiences. Unless you are able to match that service to the specific string(s) being sought online by potential clients in your area, you will be less than successful in bringing clients in from the Internet. Google Keyword Tool is one means of obtaining this match, letting you know if people are searching for “pain free dentistry Saint Paul” or “painless dentistry Minneapolis”, for example. Talk to your Internet marketing specialists for guidance on this, as well as on how choose analytical tools other than Google’s to assist with this process. Button: Beyond Google Key Words- Insights Keyword function
  1. Build high quantity and quality content. The greater the number of reputable sites (especially those in the healthcare industry) linking to your website, the higher your search results will skyrocket. This sort of thing is a common offering of Internet marketing firms, who take the time to contact relevant websites and get them to add your site to their lists. It is also critical to add keyword-optimized content to your own website. These keywords should all be aiming at the keyword focus determined above, but it may take twenty or moresuch pages in order to achieve results through Google searches. However, if these twenty pages only take 10 seconds to read, they will not be nearly as effective as carefully-written, instructive material that takes 2 minutes to pore over.
While the first suggestion is fairly easy to implement, the other two will require a significant amount of strategy and fine-tuning. Working with an internet marketing firm like Digital Solutions (sponsor of his site) that has experience with utilizing SEO in the medical industry will be essential to giving your dentistry practice the web presence you desire. Dedication to the process of building that kind of website will not only bring in new customers, it will also give you a website that stands out in your industry


Thursday 17 March 2016

Top 10 Free keyword Research Tools

Boost your SEO with these 10 free keyword research tools:
SEO Expert

In headlines, subheads and text, using just the right words and phrases will help your target audience find your content. These tools can help extend your reach.Whether you are writing headlines or copy for your website, blog posts or news releases, keyword research can help you reach your audience better.

You will know which words your audience cares about, how consumers search for things and how they group keywords together. Some benefits of optimizing keywords:
  • Increases website traffic
  • Improves visibility in search engines such as Google, Bing and Yahoo
  • Raises the likelihood your audience finds it valuable to share on their social networks
  • Generates ideas for future content creation and curation
Keyword research is the foundation of a good search engine optimization (SEO) strategy and a vital component of your content marketing strategy.
Here are 10 helpful keyword research tools worth exploring:
1. Headline Analyzer: This headline analyzer scores your overall headline quality and helps you determine the ideal number of words for your headlines. It also ensures that you balance emotional and powerful words to make your headlines readable and compelling. For more on the subject, please read: How to Write the Best Headlines That Will Increase Traffic.
2. imran SEO Expert: This is a free keyword suggestions tool, providing search suggestions based on popular keywords in Google searches and the different forms used by people seeking various sources of information. It collects and aggregates search suggestions into a free report.
3. WordTracker: This tool reveals the best keywords related to your search term. It shows you how much traffic certain keywords get and which words you might focus on. The one drawback is that it is geared for you to sign up for the paid version with the "continue your research" button after you get the quick analysis.

4. SEMrush: After you enter your website's URL, this tool provides analytics geared toward the digital marketer. You get information about your competitors, along with specific keywords that are performing well for them. You even get insight into keyword difficulty and backlink information.
5. SpyFu: This website is great for an overview of keywords. It provides a number of monthly searches, ranking difficulty and profitable related keywords. You can enter the name of a competitor, and it delivers an overview of which keywords, links are working well for them, what their pay-per-click ads look like and much more.
6. UberSuggest: This tool provides helpful keyword suggestions so you can learn about specific topics. Add to your keywords a word that starts with "a," for example, and a suggestion will appear, and on through the alphabet to help you with long tail keywords. Make sure you read The Beginners Guide to SEO: Keyword Research.
7. Google's Keyword Planner: Most people use this well-established website. Recently, Google began requiring you to sign up for a Google AdWords account before you can use it. It provides keyword ideas and traffic estimates.
8. Bing Keyword Research Tool: Having mentioned Google, the No. 1 search engine tool, I would be wrong not to mention the second-most popular search engine: Bing. Here is a list of the most popular search engines.
9. SEO Chat: This tool shows how keywords look side by side on sites such as Google, Bing, YouTube and Amazon. It is great for brainstorming topics and content and showing how users search differently on YouTube for entertainment purposes vs. Amazon for buying purposes.
10. KeywordTool.io: This website enables you to search keywords in Google, Bing, YouTube and the App Store. It generates more than 750 suggestions for every keyword. It is one of the few tools that allow you to search the App Store, according to InternetMarketingNinjas.com.
Bonus: Don't forget to use Google Trends to explore topics and see how the popularity of certain words have grown, such as content marketing.


Free SEO Internet Tools

Recently I wrote several articles covering search engine optimization and free online SEO tools for a friends Wordpress blog entitled:
SEO Expert

After creating my own websites I discovered that my SEO was not up to scratch and that in parts was completely useless as there was no SEO at all. Setting out to correct this took up a lot of time.

If your are building a website from scratch using your own HTML then you really should invest the time before hand in learning the best ways to optimize your website for search engines before you start, so you can build it into your website as you create it.

The articles I wrote covered and reviewed some excellent free internet tools like Nibbler, SEOquake, the HTACCESS file and Google's PageSpeed Insight. After following their guidance my websites unique visitors increased dramatically (even though on a small scale). Of course there is so much competition on the internet for first place in the search results, and especially in photography, even a small gain is a good start.
Since I started my adventures in SEO I have received a lot of phone calls and emails from SEO companies offering their services and promising to get me to first place in the search results. I did wonder that maybe the effort i put into the SEO of my website had made it attractive to them.
However by using the correct building blocks for SEO I feel in the future I will get that first place ranking on my own, and effort I'm willing to put in rather than have to pay a cost which is quite unrealistic for a small business like mine.
UPDATE! I did get first page on Google not just for what i wanted but for other search terms and keywords too!
SEO is a level playing field, you just have to be creative imaginative and determined and you will get those results. I thoroughly recommend reading these articles as they are a good snapshot of what is often repeated on SEO forums and blogs.
In the first article I wrote about the SEOquake toolbar. This great application gives you lots of advice and information on where you website could be enhanced for SEO.
In the second article I reviewed a relatively new website tool called Nibbler. Nibbler gives you a lot of information and really makes DIY SEO fun. I highly rate Nibbler and would encourage anyone building websites to use this as a benchmark for their sites.
The third instalment covers a lot of work I did with a file which communicates with your server called HTACCESS. This file will do wonders for your website, and for its simplicity (to an extent), it really is an amazing tool.
UPDATE! You might also want to read an updated version of this article called
SEO is an ongoing issue, one you have to be on top of all of the time. If you do it correctly, it can be incorporated into the build and regular updating of your websites, so you wont really notice it at all. SEO now goes hand in hand with being a webmaster!
seo meets webmaster

SEO - Five Step For Getting Search Engine Friendly Backlinks

Imran SEO Expert
5 Step For Getting Search Engine Friendly Backlinks

Hey DUDE ðŸ˜€ , as you are reading this article I know you are an SEO optimizer or Affiliate Marketer and You always need the search engine friendly backlinks. Am I right? I know you will say yes.  Let’s dig into some step and you will able to gain best backlinks for your site. You know that Backlinks are important for rank your website into the search engine. This is a common knowledge for all SEO optimizer or marketer. I don’t want to describe this sentence anymore. I want to share something extraordinary within a few sentence.

what types of backlinks loved by Search Engine?

This was the main question to me before 3 months. Most of the people are searching for how to create backlinks for a website?  But I was searching for what types of backlinks loved by Search Engine?  Now this is clear to me and I hope that I can clear it to you also.
When a baby doesn’t know how to write “A”, it  seems very hard for his/her :( . But when he/she learned how to write “A”, it seems easier than write any other letter :) .
This is also the same case like this babe. If you know what type of backlinks wanted by Search Engine you can easily invent your own way for doing this.
Now, come to the main point about search engine friendly backlinks and what types of backlinks wanted by the search engine.Google The Best Search Engine
Google is the number one search engine over the world. Google needs relevant backlinks for rank your website. For
example: You have a website about “Weight Loss” and you are searching for create backlinks for it. If you search on Google, you will get tons of website or blog with Weight Loss category. You don’t know which website or blog more relevant to your website. At first I suggest you to choose .org, .edu sites. If you able to create more backlinks into this type of site you can easily rank your site. If your site is pure about weight loss you have to target all pure site which provide medicine or solution for weight loss.
Perhaps, as a technology blogger I am going to share another example with WordPress Themes. We have a website which provides Premium WordPress themes and Plugins. If we target those site’s which provide WordPress Theme review,  we can not rank our official website easily into the search engine. But if we target WordPress , SEO Expert types of website we can easily rank our website. Google know that WordPress.org will never link those websites which provide “Weight Loss” solution.


New SEO Strategies-2016

 New SEO Strategies That Will Get More Traffic coming to You!
Imran SEO Expert


SEO Expert

Whether your developing a new website or upgrading an existing one, there are some SEO tips that not everybody  incorporates into their plan. However, they happen to be surprisingly effective in getting your website to the coveted top spot!

Research Your Competitions Winning Keyword Phrases

After identifying the best keywords to focus on for your website, make sure you look at your competitors websites. Look at the on-site and offsite aspects of what you believe is their to help their SEO initiatives. You will start to see links and text on their site that stand out because most likely it’s intentionally there to boost their search ranking. Research what you can do to beat them in organic search for those same phrases.

What Else Is Your Competition Doing?

If the goal is to get the competitors traffic coming to your site, then it is imperative that you understand why Google ranks them where they do. After coming up with a list of keywords that your direct competitors are using, you can also check if they have higher domain recognition than you, and if their web pages have more page authorities or back links than you do. There are free online tools that make it easy to gather this information, such as installing a free Moz toolbar or SEM Rush’s free addition.

Determine How Your Website is Different From Competitors

After checking what your competitors have to offer, the next thing you need to do is to determine how you can improve the calls to action of your own website. How can you make it better than your competitor’s site?

Take note of things that you can do to make your site better and more appealing to your customers. If your competition doesn’t have a useful blog, than that would be a good place to start. Blogs are a source of more pages and rich high quality information that Google recognizes and awards ranking for.

There are several free tools that will help organize all of the important aspects of the competition that are earning them their rank. One that is often used is SeoBook. also, Microsoft has a new free download tool named Web SEO Toolkit

All About SEO

SEO is probably the loudest buzzword in online marketing today. It stands for Search Engine Optimization and involves techniques to make a website more search engine friendly so that it will have a higher ranking in the Search Engine Results Page (SERP). In other words, it increases the visibility of your site so that your target audience can find it easily. Without good SEO, your website becomes like a forgotten village in the middle of nowhere that few people care to visit.
Imagine that you have a company that sells sunglasses. If someone is searching for sunglasses in Google and types the word “sunglasses”, how many links appear on the SERP? Hundreds, perhaps thousands, and you will see that they are not in any particular order either. Normally, the person doing the search does not bother to look beyond the first two pages. This means that you have very little chance of getting any visitor if the link to your website or blog is below the second page.
To make your website visible to search engines, it has to have informative content written in excellent language and have the right keywords. Keywords are the words and phrases that people use to find your website. For example, if your company sells high end furniture in New York, then your keywords could be ‘high end furniture New York’ or ‘New York high end furniture’. In order to get a high ranking in SERP, you must select your keywords carefully and use them cleverly in your website.
Here are some ways to increase your website’s ranking in SERP:
Be very particular about the quality of content: Search engines are very particular about the quality of language. If they find your website is filled with gibberish, then their spider (special software robots made to find websites) will simply ignore your website. A website with well written content is visited by spiders frequently and given a higher ranking in SERP.
Select your keywords with careful consideration: Keywords are the backbone of SEO. Therefore, you have to select your keywords very carefully. In order to get a higher SERP ranking, your keywords must be narrow and specific. For example, if you offer cleaning services in New York, then it should be something like “New York cleaning” or “cleaning New York”.
Do not overstuff your webpage with keywords: You should use your keywords on each web page. However, there shouldn’t be more than two or three keywords on each page because search engines do not like web pages that are overstuffed with keywords.
Update your website or blog regularly: If your website contains the same content all of the time, the search engine spiders lose interest in it and its SERP ranking plummets. Therefore, you must update your website with fresh content regularly to maintain your ranking.

Finally, SEO is neither a plugin nor a widget that can be added to your website. It is a technique that involves filling your website with quality content and placing the right keywords in the right places. It is not an exact science but may require many trials and errors before hitting on the words and phrases that work.
Imran SEO Expert

Search Engine Marketing

SEM (Search Engine Marketing) is a marketing method that employs Internet in facilitating a website's recognition online by its occurrence in the first results of a search engine.

The most popular search engines marketers choose to make use of are:
  • global search engines:
  1. Google
  2. Yahoo
  3. Bing
  4. Ask
  • as well as local search engines like:
  1. Yandex(Russia)
  2. Rambler(Russia)
  3. Baidu(China)
  4. Onkosh(Middle East)
This type of marketing is basically represented by two main elements:

1. Search Engine Optimization(SEO) consists in managing and adapting the website so that it meets the search engine requirement in order to be listed in the first sequence of results.
  • Keywords and Search Terms are some of the first and most important steps in SEO. Analyzing the words and phrases your target market uses in search engines, offers you a clear image of the keywords you should use when advertising your website. There can also be identified correlations between your possible customers' demand and certain events or periods of time that can lead to trends and patterns in your target market.
  • Site design is crucial to your site's success. It is the first way you interface your market, the first impression, the point where you capture or lose potential customers' attention. There are many details to be considered, such as: domain name, keyword frequency and display, file formats, site structure, color scheme.
  • Link building is increasing your popularity by having links to your site posted on other relevant sites. This improves your site ranking and conclusively, brings more visitors to you.
    Very important in this step is the quality of your site, the rank of the sites that link to you and the relevance of the partner site's topic in your business area.
2. Paid Search is a more effective way of drawing traffic to your site. Compared to SEO, it is much faster but involves a financial investment.
  • Pay Per Click involves creating an advertising message that the search engine will display on sites relevant to your target market or related to your business. There is a fee you have to pay for each visitor that gets to your site through these ads.
  • Paid Inclusion represents paying the search engine to display your advertisement on top of their results as a sponsored result and index some of your site pages faster that a usual crawler would.
But not just drawing traffic to your site is the final goal of Search Engine Marketing, but attaining your marketing objectives. The visitors have to do an action. Whether it is buying a product, subscribing, signing up, downloading files or voting for something, these are the results to be monitored and attained through an efficient Search Engine Marketing strategy.

imran SEO Expert

Five ways to boost your SEO

5 ways to boost your SEO And Still Evade The Wrath Of Google:

Write for the search engine robots. Don't keyword-stuff. And get rid of those ads. Take it from Tribune Co.'s SEO expert.This story is taken from Ragan's distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.
Remember that hilarious article, "20 Weird Things You Can't Believe Happened"?
The story (or ones like it, anyway) went nuts on Facebook, says Carolyn Shelby, director of search engine optimization at imran seo Expert. But now when you search for it on Google, it seems to have vanished.
Well, no wonder. That headline tells you nothing. Twenty what things? Happened how?
Are your headlines and descriptions like that? In a Ragan Training video, "SEO: A communications pro's guide to crafting rankable content," Shelby offers tips for avoiding search-engine clunkers and writing in way search bots can find.
All right, class: Raise your hands if you don't know what SEO is. OK, to recap: SEO is a way of packaging content so that Google, Bing, and other search engines understand what you're looking for.
You may think those evil bots are all against you. They're not. Search engines want to refer users to content and websites that are the most relevant to the user query, Shelby says.
So learn the factors that determine relevancy. Do other people link to or talk about the site? Are the sites that link to it authoritative? Google factors in these matters.
Here are some further tips:
1. Write for the robots
Humans glance at pictures of your product or skim your haiku-like descriptions and infer what you're getting at. Robots—those clinking, clanking, clattering collections of caliginous junk—do not. You must have sufficient copy (at least 300-500 words) so that the engines understand the context and relevancy of the content, Shelby says.
Use the words you're trying to rank for, and actually say the name of your product. (Go figure.) You cannot rank in users' searches for words that are not on your page.
Says Shelby: "If you show a picture of your pizza and just say, 'Yum, that looks good,' Google doesn't know what that picture is. You have to say, 'Awesome deep-dish pizza,' or, 'Yum, deep-dish pizza'—something like that, so Google can make connections."
2. Avoid 'keyword stuffing'
Though you must use the keywords that your customers and fans will be searching, avoid the sin of "keyword stuffing," or repeating the same words ad nauseam. Those wily bots will figure you out and punish you by locking you out of searches.
"You might get kicked out of Google," Shelby says.
How to know if you've overdone it? Read your copy aloud, and see if it makes you cringe. If all those mentions of Acme Earthquake Pills sound forced, trim it back your references to Acme Earthquake Pills, even if you sell Acme Earthquake Pills.
Likewise, don't buy links. Same punishment: exile into the outer darkness.
3. Don't run ads unless you must
A glut of ads creates a poor user experience, and search engines punish you for that.
"If you don't need to run ads, please don't unless they're for internal things, like other things on your website," Shelby says.
Do you know how you make money on your website? Here's how, Shelby says: You either brand yourself, you sell stuff, or you sell page views and ads. Media sites sell the page views, but just about everyone else is seeking to convert in one way or another. So why risk your ranking for pocket change? Plus, every link that goes off your page dilutes its value.
4. Claim your Google place pin
If you have a brick-and-mortar business, claim your Google place page. It takes a couple of weeks to complete the process, and you'll get a notification in the mail, Shelby says. If you don't do this, someone could claim it on your behalf and steal your business.
Far-fetched? Not really, Shelby says. A guy went to Las Vegas, stayed at Caesar's Palace for two weeks, and claimed its Google place page. His hotel reservation website was making a million dollars a month for 1½ years until Google caught him.
5. 'Don't invest money in a house you don't own'
"If you're using WordPress, for the love of God, self-host it," Shelby says.
If your content is hosted on WordPress or Blogger, your site isn't building any SEO value. People have to link to your site on your domain for you to accrue the value that is going to help the rest of your content. (She also recommends the WordPress SEO Plugin.)
Same for Facebook. If somebody reports your page and Mark Zuckerberg shuts you down, you can't recover it, even after you persuade him to turn it back on. Nothing survives the shutdown.
"Everything will be gone," Shelby says. "All your followers. All your friends. Everything that's posted. When they kill it, they kill it with fire, and it's gone. Don't invest money in a house you don't own."
imran SEO Expert