New SEO Strategies-2016

 New SEO Strategies That Will Get More Traffic coming to You!

Imran SEO Expert

SEO Expert

Whether your developing a new website or upgrading an existing one, there are some SEO tips that not everybody  incorporates into their plan. However, they happen to be surprisingly effective in getting your website to the coveted top spot!

Research Your Competitions Winning Keyword Phrases

After identifying the best keywords to focus on for your website, make sure you look at your competitors websites. Look at the on-site and offsite aspects of what you believe is their to help their SEO initiatives. You will start to see links and text on their site that stand out because most likely it’s intentionally there to boost their search ranking. Research what you can do to beat them in organic search for those same phrases.

What Else Is Your Competition Doing?

If the goal is to get the competitors traffic coming to your site, then it is imperative that you understand why Google ranks them where they do. After coming up with a list of keywords that your direct competitors are using, you can also check if they have higher domain recognition than you, and if their web pages have more page authorities or back links than you do. There are free online tools that make it easy to gather this information, such as installing a free Moz toolbar or SEM Rush’s free addition.

Determine How Your Website is Different From Competitors

After checking what your competitors have to offer, the next thing you need to do is to determine how you can improve the calls to action of your own website. How can you make it better than your competitor’s site?

Take note of things that you can do to make your site better and more appealing to your customers. If your competition doesn’t have a useful blog, than that would be a good place to start. Blogs are a source of more pages and rich high quality information that Google recognizes and awards ranking for.

There are several free tools that will help organize all of the important aspects of the competition that are earning them their rank. One that is often used is SeoBook. also, Microsoft has a new free download tool named Web SEO Toolkit

All About SEO

SEO is probably the loudest buzzword in online marketing today. It stands for Search Engine Optimization and involves techniques to make a website more search engine friendly so that it will have a higher ranking in the Search Engine Results Page (SERP). In other words, it increases the visibility of your site so that your target audience can find it easily. Without good SEO, your website becomes like a forgotten village in the middle of nowhere that few people care to visit.

Imagine that you have a company that sells sunglasses. If someone is searching for sunglasses in Google and types the word “sunglasses”, how many links appear on the SERP? Hundreds, perhaps thousands, and you will see that they are not in any particular order either. Normally, the person doing the search does not bother to look beyond the first two pages. This means that you have very little chance of getting any visitor if the link to your website or blog is below the second page.

To make your website visible to search engines, it has to have informative content written in excellent language and have the right keywords. Keywords are the words and phrases that people use to find your website. For example, if your company sells high end furniture in New York, then your keywords could be ‘high end furniture New York’ or ‘New York high end furniture’. In order to get a high ranking in SERP, you must select your keywords carefully and use them cleverly in your website.

Here are some ways to increase your website’s ranking in SERP:

Be very particular about the quality of content: Search engines are very particular about the quality of language. If they find your website is filled with gibberish, then their spider (special software robots made to find websites) will simply ignore your website. A website with well written content is visited by spiders frequently and given a higher ranking in SERP.

Select your keywords with careful consideration: Keywords are the backbone of SEO. Therefore, you have to select your keywords very carefully. In order to get a higher SERP ranking, your keywords must be narrow and specific. For example, if you offer cleaning services in New York, then it should be something like “New York cleaning” or “cleaning New York”.

Do not overstuff your webpage with keywords: You should use your keywords on each web page. However, there shouldn’t be more than two or three keywords on each page because search engines do not like web pages that are overstuffed with keywords.

Update your website or blog regularly: If your website contains the same content all of the time, the search engine spiders lose interest in it and its SERP ranking plummets. Therefore, you must update your website with fresh content regularly to maintain your ranking.

Finally, SEO is neither a plugin nor a widget that can be added to your website. It is a technique that involves filling your website with quality content and placing the right keywords in the right places. It is not an exact science but may require many trials and errors before hitting on the words and phrases that work.

Imran SEO Expert

Search Engine Marketing

SEM (Search Engine Marketing) is a marketing method that employs Internet in facilitating a website's recognition online by its occurrence in the first results of a search engine.

The most popular search engines marketers choose to make use of are:

• global search engines:

1. Google
2. Yahoo
3. Bing
4. Ask

• as well as local search engines like:

1. Yandex(Russia)
2. Rambler(Russia)
3. Baidu(China)
4. Onkosh(Middle East)

This type of marketing is basically represented by two main elements:

1. Search Engine Optimization(SEO) consists in managing and adapting the website so that it meets the search engine requirement in order to be listed in the first sequence of results.

• Keywords and Search Terms are some of the first and most important steps in SEO. Analyzing the words and phrases your target market uses in search engines, offers you a clear image of the keywords you should use when advertising your website. There can also be identified correlations between your possible customers' demand and certain events or periods of time that can lead to trends and patterns in your target market.
• Site design is crucial to your site's success. It is the first way you interface your market, the first impression, the point where you capture or lose potential customers' attention. There are many details to be considered, such as: domain name, keyword frequency and display, file formats, site structure, color scheme.
• Link building is increasing your popularity by having links to your site posted on other relevant sites. This improves your site ranking and conclusively, brings more visitors to you.
  Very important in this step is the quality of your site, the rank of the sites that link to you and the relevance of the partner site's topic in your business area.

2. Paid Search is a more effective way of drawing traffic to your site. Compared to SEO, it is much faster but involves a financial investment.

• Pay Per Click involves creating an advertising message that the search engine will display on sites relevant to your target market or related to your business. There is a fee you have to pay for each visitor that gets to your site through these ads.
• Paid Inclusion represents paying the search engine to display your advertisement on top of their results as a sponsored result and index some of your site pages faster that a usual crawler would.

But not just drawing traffic to your site is the final goal of Search Engine Marketing, but attaining your marketing objectives. The visitors have to do an action. Whether it is buying a product, subscribing, signing up, downloading files or voting for something, these are the results to be monitored and attained through an efficient Search Engine Marketing strategy.

imran SEO Expert

Five ways to boost your SEO

5 ways to boost your SEO And Still Evade The Wrath Of Google:

Write for the search engine robots. Don't keyword-stuff. And get rid of those ads. Take it from Tribune Co.'s SEO expert.This story is taken from Ragan's distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.

Remember that hilarious article, "20 Weird Things You Can't Believe Happened"?

The story (or ones like it, anyway) went nuts on Facebook, says Carolyn Shelby, director of search engine optimization at imran seo Expert. But now when you search for it on Google, it seems to have vanished.

Well, no wonder. That headline tells you nothing. Twenty what things? Happened how?

Are your headlines and descriptions like that? In a Ragan Training video, "SEO: A communications pro's guide to crafting rankable content," Shelby offers tips for avoiding search-engine clunkers and writing in way search bots can find.

All right, class: Raise your hands if you don't know what SEO is. OK, to recap: SEO is a way of packaging content so that Google, Bing, and other search engines understand what you're looking for.

You may think those evil bots are all against you. They're not. Search engines want to refer users to content and websites that are the most relevant to the user query, Shelby says.

So learn the factors that determine relevancy. Do other people link to or talk about the site? Are the sites that link to it authoritative? Google factors in these matters.

Here are some further tips:

1. Write for the robots

Humans glance at pictures of your product or skim your haiku-like descriptions and infer what you're getting at. Robots—those clinking, clanking, clattering collections of caliginous junk—do not. You must have sufficient copy (at least 300-500 words) so that the engines understand the context and relevancy of the content, Shelby says.

Use the words you're trying to rank for, and actually say the name of your product. (Go figure.) You cannot rank in users' searches for words that are not on your page.

Says Shelby: "If you show a picture of your pizza and just say, 'Yum, that looks good,' Google doesn't know what that picture is. You have to say, 'Awesome deep-dish pizza,' or, 'Yum, deep-dish pizza'—something like that, so Google can make connections."

2. Avoid 'keyword stuffing'

Though you must use the keywords that your customers and fans will be searching, avoid the sin of "keyword stuffing," or repeating the same words ad nauseam. Those wily bots will figure you out and punish you by locking you out of searches.

"You might get kicked out of Google," Shelby says.

How to know if you've overdone it? Read your copy aloud, and see if it makes you cringe. If all those mentions of Acme Earthquake Pills sound forced, trim it back your references to Acme Earthquake Pills, even if you sell Acme Earthquake Pills.

Likewise, don't buy links. Same punishment: exile into the outer darkness.

3. Don't run ads unless you must

A glut of ads creates a poor user experience, and search engines punish you for that.

"If you don't need to run ads, please don't unless they're for internal things, like other things on your website," Shelby says.

Do you know how you make money on your website? Here's how, Shelby says: You either brand yourself, you sell stuff, or you sell page views and ads. Media sites sell the page views, but just about everyone else is seeking to convert in one way or another. So why risk your ranking for pocket change? Plus, every link that goes off your page dilutes its value.

4. Claim your Google place pin

If you have a brick-and-mortar business, claim your Google place page. It takes a couple of weeks to complete the process, and you'll get a notification in the mail, Shelby says. If you don't do this, someone could claim it on your behalf and steal your business.

Far-fetched? Not really, Shelby says. A guy went to Las Vegas, stayed at Caesar's Palace for two weeks, and claimed its Google place page. His hotel reservation website was making a million dollars a month for 1½ years until Google caught him.

5. 'Don't invest money in a house you don't own'

"If you're using WordPress, for the love of God, self-host it," Shelby says.

If your content is hosted on WordPress or Blogger, your site isn't building any SEO value. People have to link to your site on your domain for you to accrue the value that is going to help the rest of your content. (She also recommends the WordPress SEO Plugin.)

Same for Facebook. If somebody reports your page and Mark Zuckerberg shuts you down, you can't recover it, even after you persuade him to turn it back on. Nothing survives the shutdown.

"Everything will be gone," Shelby says. "All your followers. All your friends. Everything that's posted. When they kill it, they kill it with fire, and it's gone. Don't invest money in a house you don't own."

imran SEO Expert

New Website Like SEO

How to keep your website fresh like an SEO

If your a website owner then as sure as night is dark you are aware of the impact search engine optimisation (SEO) has on your visitors.

The higher you are up the search engine rankings, the more visitors (or traffic) your website receives. Visitors are what website owners are striving for and it can take time and a lot of hard work to see good results.

Google is regularly updating and reshuffling its search results through various complex algorithm changes. No matter what, it always prefers a regularly updated website that contains fresh content.

Google wants to give its search engine users the most relevant results and the best experience. That means providing its users with the most up-to-date information. If your website is fresh and current, it signals to Google that it is relevant right now.

A website that hasn’t been updated for weeks, months or even worse, years, can indicate it contains old information or has been abandoned like your plans to fix that crooked shelf in the spare room. If your website looks abandoned to Google it can end up dropping right down the search rankings.

How To Keep Your Website Fresh

There are several ways to keep your website fresh such as adding new content, changing existing content and the growth of new back links can also indicate freshness; If a few other websites start linking to a page it can tell Google that your website has something new on it and is worth other websites linking to it.

Our Local Weather Widget Can Help

Adding fresh content can sometimes be time consuming or costly. A really convenient opportunity to keep your website freshly updated is to install our WWO local weather widget. We have a free version and premium version that includes a free month’s trial.

The widget updates regularly, and is effectively like adding new information to your website all of the time. It can really help improve your search engine optimisation because it’s showing Google that your website is constantly fresh and up-to-date.

There are over 20 separate weather elements reported on the widget. It always has the most current weather readings and is location specific for each visitor. The information is generated by our own experienced meteorologists using the most accurate data sources including complex atmospheric and oceanographic models.

There are many benefits to installing our local weather widget. Increasing your overall search engine rankings is just one of them, but it’s a pretty good one! Install it now and start reaping the benefits today.

Imran SEO Expert

Hi My Name is imran and I am SEO Expert